> Source URL: /brand/brand.notes
# Brand/Positioning Notes

---

## Known Gaps

There are several brand gaps in emerging AI-driven liminal spaces we are all in on both the human role and product UX/UI side.

- On the human side, there are no names for the type of role needed at companies to lead AI adoption and implementation. Its unclear if these are existing roles with "superpowers" or entirely new roles. Its likely a mix of both.
- On the UI/UX side, there are major gaps in being able to navigate increasingly complex multi-human, multi-agent, and multi-device environments and contexts. We need maps, HUDs, "situation rooms", etc. that can help humans stay in control and oriented to the new knowledge space/environment.

## Name

Fellowhumans is already a great name but should it be "Fellowhumans" (one word) or "Fellow Humans" (two words?).

---

## Brand Mark

We'll need a brand mark for Fellowhumans. The handprints found in [Cueva de las Manos](https://en.wikipedia.org/wiki/Cueva_de_las_Manos) feels in the right space for this.


---

## Backlinks

The following sources link to this document:

- [Brand](/index.path.llm.md)